Everyone wants to know the secret to run a successful boutique, but there isn't just one thing. Instead, there are a few things to master to keep those orders coming in. Here's a rundown of some of the most important considerations when selling on Marketplace.
What to Do While Buying for Your Boutique?
Buying wholesale women's clothes for your boutique can be tricky, and you have to give your boutique your full attention and focus. We have created a guide for you to use when buying clothes for your boutique. When purchasing for their boutiques, boutique and store owners will benefit from our simple do's and don'ts. Let's take a look at our "do's" list first.
Reverse Search On Google
Have you seen a product on Pinterest or Facebook but need clarification on the brand? To find the source of the image, use Google Reverse Search, and it's as easy as clicking a button.
Go to Markets
It may seem like one big shopping trip for those who have never been to a market. However, you may feel overwhelmed and confused once you arrive. Before attending, create a guide or a plan that includes a budget, map, inventory breakdown, and a list of vendors you want to visit. Most unique brands, lines, and styles are only available in-store. If being unique is essential to you, make this a priority.
Keep a Record of the Brand Names You Use
You have a million things on your plate as a business owner, and there's no way you can remember all of your vendors and your sales numbers or experience with them. Maintain a spreadsheet just for this reason. Take down critical information about the brands you operate, such as turnaround time, garment quality, fit, customer service, and turn rates.
It is also crucial to obtain multiple forms of contact from a new vendor to stay in touch with them. You can also utilize this to rediscover previously used brands, and they may have some new designs for you to discover.
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Become a Member of Individual Brands' Wholesale Groups on Facebook
Bulk buying is an essential aspect of the fashion business. Because you have to work closely with wholesalers when purchasing clothes in bulk, some do not publicize their newest designs because they want others to refrain from stealing or copying their ideas.
Instead, most brands maintain a private Facebook group where they release designs and allow retailers to order packs directly from them. When you find a new brand, see if they have a Wholesale Group on Facebook that you can join. Then you can enjoy buying trendy pieces in bulk for your boutique!
What Not to Do While Buying for Your Store?
We have discussed what to do when buying clothes for your boutique. Leading a successful business is not all about "do's". There are also things to avoid if you want your business to grow. Let us now examine them.
Do Not Abuse Zip Code-Protected Brand Name
Brands use zip codes to protect themselves for a reason. They do it to protect you, the boutique owner's valued customer. If you need clarification on zip code protection, imagine a bubble around your neighbourhood. Only you can buy and sell lines from this specific brand within this bubble. By doing so, you can be confident that other boutiques will not handle the same brands as you.
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Do Not Inquire With Other Boutıque Owners About Their Brands
When you inquire about the brands from which another boutique owner purchases, you ask them to reveal a trade secret that may have taken hours, days, or even months to secure. Although some boutique owners are brave enough to say, "I'm sorry, I don't share my vendors," others are more passive and give away those hours with a single question.
Furthermore, posting another boutique's photo in any forum or Facebook group for boutique owners is hurtful and should be avoided. Please respect other store owners and allow them to keep their vendor names a secret. You will find a way to secure your unique pieces and brands if you want to be successful.
Do Not Steal Designs
We all get ideas from the Internet, and creative inspiration can be found anywhere. Taking that inspiration from someone else's design and printing and selling it for profit is wrong and disrespectful. Allow your fellow designers to inspire you, but don't imitate them. Refrain from flooding the market with the same designs everyone else is selling, as this will not benefit anyone.
When you copy another designer's wholesale t-shirt, print, paint, quote, etc., you deprive the original designer, their business, employee wages, and family of money. Please pause and consider the outcomes of your actions if you are a screen printer or use one. To create a brand that will last, you must be unique.
